Ecologization of retail: Russian experience
نویسندگان
چکیده
The paper analyzes the changes that have occurred in retail trade under influence of eco-friendly trends Russia. defines terms ecologization and retail. There are three main directions development: commodity ecologization, greening business processes consumer environment. presents an analysis innovations each areas greening. elements introduction eco-packaging into product range eco-packages. For industrial greening, it is recommended to organize work with suppliers taking account need for turnover reusable containers pay special attention management goods expiring shelf life. organization collection secondary raw materials on territory stores considered as emphasizes importance using marketing advertising strategies stores. analysis, practice large Russian retailers, such “X5 Retail Group”, “Magnit”, “Lenta”, “VkusVill” was used.
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ژورنال
عنوان ژورنال: E3S web of conferences
سال: 2021
ISSN: ['2555-0403', '2267-1242']
DOI: https://doi.org/10.1051/e3sconf/202128411018